In Today's Saturated Audio Market,
Only a Handful of New Titles Break Through
We Guide You to Transform Good Audio into ‘Must-Listen’ Content
that Captures Audience Attention
Sound Insights guides Commissioners, Producers, & Marketers
to create the next ‘Must-Listen’ offering
We unite your ‘Creative Vision’ with our ‘Audience Intelligence’ to create content that resonates, engages, and converts
Your Creative Challenges … and our Solutions to Guide You
To guide through every stage of audio development, our solutions help you create the next ‘Must Listen’
We’ve identified three core challenges that are nearly universal for every creative:
PROVING AUDIENCE APPETITE: Turn concept uncertainty into investment confidence
MAXIMISING LAUNCH IMPACT: Align creative vision with targeted marketing for day-one momentum
ACCELERATING AUDIENCE GROWTH: Transform casual listeners into devoted subscribers and advocates
The Challenge: Market Saturation
With 400+ new podcasts launched daily, standing out requires more than just great content. You need strategic audience intelligence that guides content development from ideation to concept to execution.
The Challenge: Creative-Business Alignment
Even exceptional shows face uncertainty about performance. Creative teams need validation for their instincts, while business teams require evidence to justify continued investment.
The Challenge: Audience Growth Barriers
Converting casual listeners into devoted subscribers requires deep understanding of what makes your content resonant and memorable in a competitive landscape.
The Solution: Concept Decision Guidance
In today's saturated market, securing resources requires evidence of audience appetite. Our rapid testing reduces investment risks, identifies emerging audience tastes, and provides objective validation while supporting creative instincts.
Timeline & Investment: Timeline: 5-10 days | Strategic Investment: starting at £11K
The Solution: Launch Optimisation
Even the best ideas risk falling short if execution, messaging, and targeting do not align. Our thorough approach helps ensure marketing efficiency via validated messaging, higher engagement from launch, and refining episode structure.
Timeline & Investment: Timeline: 11-20 days | Strategic Investment: starting at £12K
The Solution: Strategic Show Assessment
Uncertainty about performance and growth potential creates misalignment between creative and business teams. Our 30-day approach identifies how to best to optimise existing shows, protect elements driving success while guided by actionable insights.
Timeline & Investment: 30 days | Strategic Investment: £12K and scalable
What Makes Sound Insights Different
We approach audience research differently because we believe:
Data should guide creativity, not constrain it
We function as your creative compass, not a rigid GPS. Our approach respects creative instincts while providing data-backed direction that amplifies your vision rather than replacing it.
Multi-dimensional data reveals the complete picture
No single data source has all the answers. We weave together survey responses, behavioral metrics, qualitative insights, and AI-driven pattern recognition to reveal opportunities that siloed approaches miss.
Cross-functional alignment drives success
We bring all stakeholders to the table—commissioners, producers, marketers, and business teams—creating shared understanding to build a unified direction that transcends departmental perspectives.
Protecting what works is as important as fixing what doesn't
Our most valuable findings often identify what to preserve. By focusing on both strengths and barriers, we help you concentrate resources where they'll have maximum impact.
How Leading Audio Innovators Achieve Breakthrough Results
Our approach has helped leading organizations across the audio ecosystem achieve remarkable results:
How We Help Audio Leaders Achieve Their Goals
“When launching Audible Originals, Ben was literally my first hire—before I even brought on any audio creatives.
That decision speaks volumes about how essential his strategic guidance is to successful content creation.
His work doesn't just inform decisions—it fundamentally improves them.”
Eric Nuzum, CEO & Co-Founder, Magnificent Noise, USA
“Sound Insights is a trusted research and insights partner.
Ben & his partners excel at refining business questions and precisely scoping projects to align with our strategic objectives.
Their tailored approach and industry-specific insights has quickly made them an invaluable resource..”
Eloise Elandaloussi, Content Director, Tonies, Germany
Let's Create Your Next Audio Success
Whether you're exploring new concepts, evaluating talent partnerships, or seeking deeper audience understanding, we're here to help.
Ready to transform your audio content? Let's start the conversation.
Let's turn your audio ambitions into reality.